Streads

Meet the team

Welcome to Streads, where saving the planet is as stylish as it gets! 🌿👗 We’re a team of tech geeks and fashionistas on a mission to transform your shopping habits.

Join us in making fashion choices that are as smart as they are snazzy. Because who says you can't save the world one fabulous outfit at a time? Let's shop smart, shop green, and look good doing it! 🌏✨🕺

Team members: Belle Sim (UX Designer/Developer), Chen Jun ( Project Manager), Athena Thomas Ai-Chun (Product Research & Strategy), Gerald Heng (Developer)

Problem statement

Online shoppers in Singapore are aware of sustainability issues but only 10% consider environmental impacts when buying fast fashion clothes.

Many users are unaware of alternatives to fast fashion or struggle to prioritize reducing their environmental impacts, finding it difficult to look beyond the immediate gratification of low prices, convenience, and trendiness.

Propelled by the popularity of fast fashion, production rates of low-quality textiles have doubled; while lifetime usage of clothing has decreased by 36% since the 2000s. This has led to massive environmental impacts such as higher carbon emissions, water pollution, and increased waste - all of which are intensifying.

We aim to create an online shopping environment where environmental impacts and shopping alternatives are considered equally alongside the immediate gratifications of fast fashion, encouraging consumers to make more responsible choices rather than defaulting to fast fashion.

Proposed solution

Chrome Extension/Plugin
Plugin that provides environmental and sustainability-related information next to price and pictures of fast fashion clothing items in online stores

• Visual insights like sustainability stats and facts on each clothing item.

• Quick access to alternative brands.

• Overall sustainability impact of cart at checkout.

Product Goals

• The ability to consider sustainability and immediate gratifications such as low price, convenience and trendiness with equal weight.

• Increase visibility on sustainable fashion alternatives.

• Reduce the amount of fast fashion clothing items bought and increase awareness of sustainability.