Redflags

Challenges:

“Breaking through the complexity of finance.”

When we first explored financial documents, one thing became clear: the language was highly technical and deeply context-specific, often inaccessible to everyday users. In Singapore, many financial product summaries remain gated, creating unnecessary barriers to transparency and data access.

With a lean team and a short accelerator timeline, we needed to balance accuracy with usability — a constant challenge. And perhaps the biggest hurdle was trust: encouraging users to test Redflags with their own financial documents meant proving that their data would be handled safely and responsibly.

Progress:

“From prototype to proof of value.”

Despite these challenges, we’ve made significant strides. We developed a working prototype that converts financial product summaries into clear, actionable insights.

Guided by early feedback, we refined the interface to be intuitive and user-friendly. To validate our approach, we conducted UAT with both financial experts, ensuring accuracy, and everyday users, confirming usability. This dual approach has reinforced our confidence that Redflags bridges the gap between technical precision and accessible financial clarity.

“Clarity that empowers decisions.”

Redflags has already made a meaningful difference for users. Participants reported a clearer understanding of product coverage, risks, and exclusions, giving them the confidence to ask informed follow-up questions before signing contracts.

By simplifying complex financial information, we’ve made finance more accessible, especially for first-time insurance and investment explorers aged 20–35.

We approached early testing in phases to ensure Redflags was both accurate and user-friendly:
 • Friends & Family Testing (Weeks 3–4): Confirmed baseline functionality.
 • General Public UAT (Weeks 5–6): 20+ participants tested Redflags vs. ChatGPT; users found Redflags gave more structured, actionable guidance.
 • Expert Testing (Weeks 6–7): Financial experts validated accuracy of flagged terms and provided insights on credibility.

Early Feedback:

 • General users appreciated the simplified explanations.
 • Experts suggested enhancing transparency on how “flags” are generated to build more trust.

“From pilot to scale, step by step.”

Aug–Sep (Accelerator): We’ll complete UAT, refine our algorithm, and run a live pilot with key stakeholder partners. This phase will also kickstart marketing efforts and build initial traction.

Oct–Dec: We plan to integrate Singpass login to strengthen trust, expand our knowledge base with additional financial product types, and introduce transparency features such as source tagging. These steps will help grow our user base and make Redflags even more reliable.

Jan–Feb: Looking ahead, we’ll explore monetisation opportunities through financial arms and strategic product partnerships, with a focus on increasing youth financial literacy and empowering the next generation to make confident financial decisions.

What’s Next:
Our journey doesn’t stop here. We envision a world where everyone feels confident and in control of their financial decisions.

To get there, we’re expanding Redflags’ coverage across more financial products, strengthening partnerships with industry players, and enhancing the platform with smarter, user-focused features that evolve with policy changes, market shifts, and individual financial contexts. Every step is guided by our commitment to clarity, trust, and empowerment.